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value of an enterprise is measured by its present and future earning capacity.
This, in turn, depends crucially on the ability of the people working to give their best performance and the pleasure they derive from doing so.
Businesses which are able to mobilize the potential of their executives and employees today will be competitive tomorrow. That is true for every individual, and also for every organization.
tapping into people’s potential is not done by exerting ever more pressure
and through appeals, regulations and instruments, but by expanding the scope
of freedom allowed to each individual and by joining up teams within the company.
salvation of the world
lies not in new measures
but in a new frame of mind